Who on Earth Wants to Be a Corporate Billboard?

By James Kush, Co-Founder of Late Nite Supply

When I was in middle school, I desperately wanted a Nike t-shirt. Why? Because Nike had just invented sports marketing, Michael Jordan was the biggest thing in the world, and all the "cool kids" had to have anything with the Nike logo emblazoned on it.

Even back in the 90s, Nike crap was expensive. I begged my parents for Air Jordans, but they were way out of budget for our family. Even Nike t-shirts were mostly out of reach, except for one ugly brown shirt with a small Nike "swoosh" logo embroidered over the heart. It was ugly as shit, but at least I finally had that coveted Nike logo plastered on my chest. 

It wasn't the best Nike shirt available, but beggars can't be choosers, so instead of complaining, I gladly wore it. 

Fast forward to the holidays that year, and as we went to my grandparent's house for Christmas I proudly wore my Nike t-shirt. 

My grandfather, in his wisdom, saw my shirt and asked me:

"What is that on your shirt?"

"It's the Nike logo!" I proudly stated.

"Nike!?", my grandfather replied. "Why on earth would you want to wear a shoe company's logo on your chest? Do you work for Nike? Because you're giving them free advertising!"

Now, his tone was certainly not rude or mean, but rather, full of wisdom.

And in that moment, it dawned on me. He was completely right. There was nothing "cool" about having a corporate logo plastered on my shirt.

Instead of looking "cool", I looked like a corporate shill, walking around like a human billboard, praising a shoe company like it was something to be proud of.

In that moment, my outlook was forever altered, and in the best way.  I determined never to be fooled into marketing some corporate bull crap for free again.

Replace Nike with literally any other "brand name", Gucci, Polo, whatever crap that is popular now, and its the same situation.

When you buy and wear a shirt or any piece of clothing emblazoned with a corporate logo, you are reducing yourself to a human billboard.

Why would anyone want to do that? Wouldn't it be so much better to actually wear clothing that represents your interests in the things you love?

As I got a bit older in my early college years, I played around with making t-shirts of my own, by printing out some iron-on t-shirt transfers, or using iron-on letters from the craft store. 

I made a few shirts with clever slogans, or band names, or whatever I was interested in at the time, but never sold any of them. They were just a way for me to express my personality and interests. 

I always thought in the back of my head that having a t-shirt shop would be a cool little business. Fast forward to today, and that dream is now a reality with Late Nite Supply.

Now, I've combined my biggest passion, which is underground dance music culture, and turned that into my very own techno t-shirt and rave wear store. 

Late Nite Supply is dedicated to helping lovers of the underground find cool and stylish clothing that lets them express how much they love techno to the world.

So, instead of giving free advertising to a soul less billion dollar corporate brand, why not advertise what MOVES you?

And if what MOVES you is house, techno and underground dance music, then Late Nite Supply is your one stop rave shop!

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